Sharing economy: shift from owning to renting

In the sharing economy, property or services are rented out in exchange for money. The sharing economy is about transactional sharing, sharing in exchange for payment. True to the motto: sharing instead of owning, renting instead of buying. In the sharing economy, goods of all kinds are used collectively (collaborative consumption). It does not matter whether we share tools, homes, or immaterial things such as services; the goal of the sharing economy is a more efficient and sustainable use of resources. Before a new purchase, it is good to ask yourself, in the spirit of the sharing economy, whether you really need the product in question and how often you will actually use it. Because, if we are honest with ourselves: when was the last time we picked up our sewing machine, ski case or carpet cleaner out of the basement? 

If we rent items instead of buying them, we are not only being kind to the environment, we are also being kind to our wallets. Renting is a more eco-friendly alternative to ownership. Digitalization and social media have significantly simplified access to the sharing economy. While initially only private individuals were able to exchange or lend equipment and items on a manageable scale, today companies are increasingly getting involved. They have harnessed the principle of the sharing economy and developed innovative business models and platforms around it. Today, these platforms ensure that supply meets demand even more quickly. In this way, platform operators such as Sharely, Uber or Carify enable providers to make their resources and skills available to a large target group. Users can then find the right product or service online in a matter of seconds: whether it is an e-bike on Sharely, a ride on Uber, or a vehicle on Carify.

Whether you're lending your belongings privately or through a platform: in both cases, resources are being shared and a contribution is being made to conserving the environment. Both models of the sharing economy promote sustainable consumption. In addition, in both cases you can earn a little extra by lending out your belongings. In contrast to lending out your belongings privately, online platforms offer numerous advantageous. 

1. Wider reach: you can reach more people on online platforms. This allows renters and lenders to find one another more quickly. 
2. Trust and security: platform operators vet both renters and lenders. This allows us to feel more confident that we won't have to deal with scammers. A rating system can help when trying to determine how reliable a person is. If in doubt, you can also contact the platform operator.
3. Quality: The rating system helps to safeguard the quality of products and services.
4. Comfort: Platforms facilitate the exchange of information, payment processing and also logistics. Platforms offer us a regulated framework, which simplifies the renting process for us.

In addition, some platforms offer insurance coveragefor rented items in the rental price – for example Sharely and Carify, with whom we cooperate. As a result, the items are also insured against damage when they are rented out. This benefits both renters and lenders.

Sharely is Switzerland's largest rental platform for items of all kinds. On Sharely private individuals and companies can rent and lend various items: from drones, to household appliances such as pasta machines, to boats. 

Those without their own car can rent one from car subscription provider Carify. On Carify, those looking to rent can find a huge range of vehicles that are available to rent on a monthly basis. As soon as their subscription has expired, they return the vehicle to its owner. In our article on the topic "Car Subscription" you will find additional information about car rentals. 

As shown by various surveys, the sharing economy is becoming increasingly popular in Switzerland. In 2019, some 28% of Swiss internet users took advantage of the offers of services within the sharing economy. Those aged between 20 and 29 are particularly happy to rent, often via sharing platforms. But will this trend maintain or even increase its current popularity in the future? This depends on several factors. For example, purchasing power in Switzerland is very high and we humans are experts in optimization: If we can have something delivered to our homes at a click of a mouse, we may think twice before renting it instead. However, attitudes and behaviors can change and are often generation-specific. Nevertheless, companies are under pressure to constantly improve their offerings and the rental experience, in order to offer renters and lenders real added value. Ensuring more people share, instead of buy.